Web Hosting Articles

15 Online Tools That Help Run Your Business Successfully


This article originally appeared on DirHost.com

Succeeding in business is more than just starting an enterprise, and then waiting for buyers. Nowadays, the internet has incredibly enhanced commerce due to availability of online tools that help not only taking your business to the next level, but also simplifying the marketing strategies. However, you need to select the essential tools that are suitable for your business. If wisely chosen, they can improve productivity, increase sales, and reduce operational costs.

Therefore, check the following 15 tools that will help grow your business:

1. Shopify. For clients to return to your business website to make more purchases, they must have had a welcoming experience. Shopify can be an ultimate answer to many online enterprises today, because it facilitates ease of use, provides clear information and guidelines to the clients. So, entrepreneurs can use this platform to create their online stores, include products, as well as setting up exchange policies, rates, and tax requirements. If you haven’t used Shopify so far, give it a trial.

2. HootSuite. There is a lot of information that streams from social media, and can be of great significance to any business or organization. HootSuite helps you to analyze the impact of social media campaigns, and then shares up-to-date reports automatically. You can understand the level of engagement across all social platforms, and I identify key brands and influencers. You can also measure the number of likes or re-tweets, as well as knowing which content can lead to sales and that cannot. So, HootSuite helps in tracking engagement and conversions through the insights from various social sites.

3. Utilize Google My Business. So far, online entrepreneurs have benefited highly from free internet tools, thanks to Google My Business. Despite the many other tools available online, this free business profile by Google is available for investors to enhance the seller-buyer interaction. You can post different kinds of information, including hours, location, products, price, as well as photos. Whenever people search product details, your information will show up from your profile. Interestingly, your website will rank higher on search results also, as long as your profile is complete!

4. Linkedin. Linkedin is a social platform that connects experts, professionals, investors, and other like-minded people. For new entrepreneurs, this is a place to get new clients and build a firm customer base. What is required is to play smart, ensure you convince other users through engaging content on your page, in order to direct them towards your main site.

To add on this, Blink Chat is an app that helps Linkedin users to communicate faster among themselves. It facilitates ease of messaging, where users get instant messages and replies as they want. So, you can build your team of customers through Linkedin, and then improve communication through Blink Chat app. As simple as that!

5. Yellow Pages. If you are an entrepreneur, you must have come across Yellow Pages – yellowpages.com. If you haven’t yet, you still have a long way to reach a wider market. Apart from the site itself, there is Yellow Pages app that enhances people find businesses online. Many clients get first hand information about products through these pages, by reading customers’ opinions, reviews, and comments about various products. If you are selling a product online, let users review it on your behalf. Of course, your product is likely to receive more buyers if it has more positive feedbacks.

6. Shopping Cart. When we talk of shopping cart, it may appear very obvious. However, a shopping cart is where a client makes a final decision - either to go on and pay or return the product. It is a critical point, and any client can decide otherwise regardless of your compelling product description. So, the shopping cart needs to be very straightforward, easy, and non-complex. If possible, let it be just one page click through. If a client is directed to several other pages before making payment, he or she may get frustrated and decide not to purchase!

7. Use Google Docs. As we have said earlier, Google has benefited many online businesses to grow due to availability of various online tools. Similarly, Google Docs can be used to save work sheets among many other documents online. Google Drive is a good example, where you can share your information safely with others online without meeting with people physically. This not only secures your information, but also saves resources in your computer.

8. Google Analytics. You might be receiving a high number of traffic to your website, but they are not converting into potential buyers. To ensure more conversions, you need to monitor how visitors are entering your site, as well as where they are mostly attracted to on the site. This can help you place more ads on those specific areas, hence encouraging them to click through the intended products on sale. Google provides free analytics tools to online businesses, making it quite easy for entrepreneurs to maximize sales through their traffic.

9. Use Email Marketing Software. MailChimp helps in sending newsletters to your clients, managing the list of your clients, and tracking performance of your marketing campaigns. It uses tools that are available to any business, making it useful for even new entrepreneurs. iContact is also useful for businesses that utilize emailing and social media as marketing strategies. It allows customers to create, monitor, and send emails and social media messages. Both MailChimp and iContact can be integrated with Google Analytics, hence you can measure traffic activities on your business.

10. Use Canva To Design Marketing Materials Convincing your visitors to purchase products once they land on your site is not an easy thing. Just ask online entrepreneurs, they will tell you how difficult it is. However, this doesn’t mean you get scared – you are already heading to the answer... Canva will help you design appealing media ads and stunning blog graphics among others. This is one of the ways to entice people and attract more traffic to your website. Interestingly, it is cost free!

11. Asana. In most online businesses, entrepreneurs usually communicate to marketers through emails. They are forced to use mailbox tool so that they can stay in touch with every email streaming from workers. However, this hectic task can be solved through the use of Asana which assigns various tasks to different people, and then manages them accordingly. With this tool, you don’t need to consistently send emails while distributing tasks. So, it saves time and increases profits by enhancing productivity.

12. Pablo. Did you know images are more powerful than texts when it comes to drawing customer’s attention? Images speak more than words, and having a good image is a fair way to convert traffic into sales. Pablo uses the texts in your social media to create stunning images that stick into people’s minds! It is a great opportunity to style your images, and capture attention of clients.

13. WordPress. Through WordPress, your business blog will definitely stand out. For both medium and small businesses, WordPress has been their choice, and it has worked incredibly well. It helps in simplifying your website marketing and management.

14. Google Cloud. Any website require a backup to prevent lose of vital information. This is more crucial because every data is essential for both the owner and visitors. So, Google Cloud can help in backing up files, content, and other documents useful to your business. If you lose content, your clients will find it difficult to understand what you offer, and they will opt for another site. So, this Google app is a necessity for your business to run successfully.

15. Mint. This is an automated software that manages your financial expenditure throughout the business operations. In short, it reviews a company’s budget, evaluates the company’s expenditure, and manages funds.


To avoid inconveniencing your clients, ensure you notify them as soon as possible. Also, inform them when the website is likely to be restored to normal. If the outage is enormous, let the customers stay updated. Any website can experience an outage, but it depends on which plans you have put in place to handle the problem. The faster the restoration is done, the less data you are likely to lose.

Written By DirHost.com